Post by limonhasanseo56 on Mar 14, 2024 0:54:58 GMT -5
Kotler and his Ps of marketing It is inevitable to talk about Philip Kotler when talking about marketing. As mentioned above, he is considered the "Father of Marketing" and that is why he is considered one of the greatest scholars in the area. According to his concepts, marketing consists of four main elements. These make up what is called the marketing mix or marketing compound, so necessary for the creation of sector strategies. Now you will know what those Ps are and you will better understand how to put together a plan that includes all these elements. Product.
The product is what the company offers to customers. This can be HT Lists tangible or intangible. In this case we talk about services. Within the product concept it is necessary to talk about quality, satisfaction and benefits. Precio Without a doubt, it is a key factor to carry out a coherent marketing strategy. It is essential to put an adequate value on the products or services offered by companies. Price refers to the monetary value attributed to a consumer good. Within this P, it deals with the cost of production, profit margin, discounts, among other concepts. Plaza.
The plaza is where the business operates, the place where it sells its products or offers its services. It is essential to know aspects about the market such as which is the best place to set up the company, where the target audience is located. It also includes the task of detecting what the customer service hours and days are. Based on this information, the company will be able to decide where it will be located to serve its clients. Obviously, it will be placed where most of its target audience is located. Promotion This is one of the most well-known elements of the marketing compound.
The product is what the company offers to customers. This can be HT Lists tangible or intangible. In this case we talk about services. Within the product concept it is necessary to talk about quality, satisfaction and benefits. Precio Without a doubt, it is a key factor to carry out a coherent marketing strategy. It is essential to put an adequate value on the products or services offered by companies. Price refers to the monetary value attributed to a consumer good. Within this P, it deals with the cost of production, profit margin, discounts, among other concepts. Plaza.
The plaza is where the business operates, the place where it sells its products or offers its services. It is essential to know aspects about the market such as which is the best place to set up the company, where the target audience is located. It also includes the task of detecting what the customer service hours and days are. Based on this information, the company will be able to decide where it will be located to serve its clients. Obviously, it will be placed where most of its target audience is located. Promotion This is one of the most well-known elements of the marketing compound.